Independent bookstores are the heartbeats of their communities. They provide culture and community, generate local jobs and sales tax revenue, promote literacy and education, champion and center diverse and new authors, connect readers to books in a personal and authentic way, and actively support the right to read and access to books in their communities.
Each week, we profile an independent bookstore, sharing what makes each one special and getting their expert and unique book recommendations.
This week we have Ashley Watroba, owner of Treat Yo Shelf Books in Mountain Home, Arkansas.
What’s your store’s story?
Established in January 2023, my store aims to be a welcoming sanctuary, more than just a place to buy books. Housed in a charming building from the 1930s, the store prioritizes creating a safe and loving environment for all, embracing the timeless value of literature.
What makes your independent bookstore unique?
Our customers consistently express their appreciation for the diverse and inclusive range of books we offer. They love seeing themselves and their experiences reflected on our shelves, and they value the opportunity to discover stories from a wide variety of perspectives. We’ve heard time and again that our store feels like a welcoming and safe space for everyone, regardless of their background or identity. That sense of belonging is something we cherish.
What’s your favorite section in your store?
Without a doubt, my favorite section in the store is the kids’ area. It’s the first thing you see when you walk through the doors, and it always fills me with joy. It’s just so bright and vibrant, a real burst of color and energy. But more than that, it’s the sheer delight of the children who come in. They have such a fantastic time exploring and playing with all the books and toys. It’s not uncommon to see them completely immersed in a story or engaged in imaginative play. Honestly, the hardest part is often getting them to leave – we’ve had kids cry because they don’t want to go, which, while a little heartbreaking, is also a testament to how much they love being there. Seeing their faces light up and knowing we’re fostering a love of reading and imagination makes it the most rewarding part of my day.
What book do you love to recommend to customers and why?
If I had to pick one book I absolutely adore recommending, it would have to be “Legends & Lattes” by Travis Baldree. I’ve been singing its praises for nearly two years now, and for good reason. It’s simply the best example of cozy fantasy.
What makes it so special? It’s just so warm and loving. The story is like a gentle hug, wrapping you up in a sense of comfort and contentment. It’s the perfect escape from the everyday, a reminder of the simple joys in life.
It’s a story about building community, finding your passion, and the unexpected paths life can take you on. It’s a reminder that even after a life of adventure, it’s never too late to find a new beginning. I think everyone needs a little bit of that warmth and positivity in their lives, and “Legends & Lattes” delivers it in spades.
What book do you think deserves more attention and why?
There’s one book that I truly believe deserves a much wider audience: “The House of Ash and Bone” by Joel A. Sutherland. It’s a hidden gem in the horror genre, and honestly, it kept me up at night.
What makes it so special is the perfect balance it strikes between genuine creepiness and a compelling, well-crafted story. It’s not just jump scares; it’s a slow burn that builds suspense and dread, getting under your skin and staying there. The atmosphere is incredibly effective, and the characters are engaging, drawing you into their unsettling world.
It delivers a truly chilling and satisfying reading experience. It’s for anyone who loves a good ghost story with depth and substance. If you’re looking for a book that will give you goosebumps and make you question every creak in your house, “The House of Ash and Bone” is a must-read.
What books/series are you most excited about coming out in the next few months and why?
Without a doubt, the book I’m most excited about in the coming months is the third installment in the “Legends & Lattes” series by Travis Baldree, “Brigands & Breadknives.” I pre-ordered it the moment I could, and I’m practically vibrating with anticipation.
I adore this series and I’m completely invested in the characters and their world. I’m especially eager to follow Fern’s journey. I’m so curious to see where Baldree takes her next. The world he’s created is so inviting and heartwarming, and I just can’t wait to immerse myself in it again.
Why is shopping at local, independent bookstores important?
Shopping at local, independent bookstores is absolutely vital, and frankly, it’s the only way we can continue to exist. It’s not just about buying books; it’s about supporting a community, a passion, and a unique cultural space.
Independent booksellers pour our hearts and souls into our stores. We curate our selections with care, taking into account the specific interests and needs of our community. We go above and beyond what any large corporation would do, offering personalized recommendations, hosting engaging events, and creating a welcoming atmosphere where everyone feels at home.
We’re deeply invested in our communities. We strive to give back, partnering with local businesses, supporting local authors, and creating spaces for connection and dialogue. We’re more than just retailers; we’re community hubs, cultural anchors, and passionate advocates for literacy.
The truth is, we rely on the support of our community to thrive. Every purchase, every visit, every word of mouth recommendation makes a difference. We’ll continue to be here, to serve our community and to share our love of books, as long as we have that support. It’s a symbiotic relationship, and one that’s essential for the vibrancy of our neighborhoods.
What are some of your store’s events, programs, or partnerships coming up that you would like to share?
We are continuing our ever-popular Boozy Book Fairs! Each month, we partner with a fantastic local coffeehouse and brewery to bring you a unique and enjoyable experience with different themes each time!
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