‘It’s Gonna Be May’ goes splashy as NSYNC reunites at Great Wolf Lodge

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  • NSYNC members Joey Fatone and Lance Bass partnered with Great Wolf Lodge for an “It’s Gonna Be May” promotion.
  • The promotion offers discounts on stays at Great Wolf Lodge locations throughout the U.S. and Canada.
  • Great Wolf Lodge is an indoor water park resort chain with various locations.

NSYNC’s Joey Fatone and Lance Bass are ready for it.

Every year, right about this time, toward the end of April, they know it’s coming. It being the onslaught of “It’s Gonna Be May” memes.

“I think every time May comes around, it becomes this meme and it’s been embellished over the years and even kids who might not know about it, they’re saying, ‘It’s Gonna Be May,’” Fatone told the USA Today Network.

It was 25 years ago when Fatone, Bass and the rest of NSYNC, Chris Kirkpatrick, JC Chavez and Justin Timberlake, released the song “It’s Gonna Be Me.” Timberlake, who sang the title line of the song, pronounced “me” as “may,” and from there, hundreds of memes were born and continue to be rereleased each year at the end of April.

“I cannot believe ‘It’s Gonna Be May’ is still going,” Bass said. “I mean, it’s 25 years old. It’s kept alive by this one day a year, April 30. Thanks to Justin for being able to pronounce me may.”

Fatone, Bass team up with Great Wolf Lodge for ‘It’s Gonna Be May’

The two bandmates are embracing the longevity of the song and the memes.

They teamed up with Great Wolf Lodge for a May promotion at the indoor water park, which has 23 locations throughout the United States and Canada. Its newest location in Connecticut opened on April 25.

The only Florida location, in Naples, opened in September 2024. That’s where Fatone and Bass teamed up to tape the promotional video one March evening. Fatone was on break from playing a lead role in the Broadway show “&Juliet.” His current stint runs through the end of July.

Last year, Fatone did a similar promotion with Great Wolf Lodge. This year, Bass joined him, but it wasn’t just Bass. He also brought his family, which includes his young twins.

“They’re 3, so they are old enough to enjoy water parks and they’ve been really, really enjoying it,” Bass said. “They wanted the tallest, the fastest, nothing scares them.”

The married dad said he’s taken the last few years off work to focus on his family, and will begin working on a film in the fall.

“I’m really enjoying being a dad,” Bass said. “I took a couple of years off and just wanted to be really present as a dad. Those first few years are really impactful, and I want them to know I was there and I tucked them in bed every night and woke them up every morning.”

What is the “It’s Gonna Be May” Great Wolf Lodge promotion?

On May 1, save up to 51% off valid stays with code BEMAY.

On May 2 – May 4, save up to 40% off valid stays with code BEMAY.

Stay dates are May 1 – Aug. 14, 2025.

What is Great Wolf Lodge?

Founded in 1997, Great Wolf Lodge began in Wisconsin as a small indoor water park called Black Wolf Lodge.

Each location might have some different activities, but they are all known for having a massive indoor water park complete with numerous slides, a lazy river, and a wave pool. Some also have outdoor swimming pools.

Resorts included hotel rooms of various sizes, as well as on-site dining and other activities like an arcade, bowling, and a ropes course. The properties are also known for their inviting lobbies where staff, including the Great Wolf Lodge mascots, put on shows and interact with guests.

Another popular aspect of the lodge is an interactive scavenger hunt where guests use a wand throughout the resort.

Where are the Great Wolf Lodges located?

  • Anaheim, CA
  • Bloomington, MN
  • Concord, NC
  • Colorado Springs, CO
  • Fitchburg, MA
  • Grand Mound, WA
  • Grapevine, TX
  • Gurnee, IL
  • LaGrange, GA
  • Kansas City, KS
  • Manteca, CA
  • Mashantucket, CT
  • Mason, OH
  • Naples, FL
  • Niagara Falls, ON
  • Perryville, MD
  • Pocono Mountains, PA
  • Sandusky, OH
  • Scottsdale, AZ
  • Traverse City, MI
  • Webster, TX
  • Williamsburg, VA
  • Wisconsin Dells, WI

Spitzer is a Trending Reporter. She can be reached at [email protected].

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