Independent bookstores are the heartbeats of their communities. They provide culture and community, generate local jobs and sales tax revenue, promote literacy and education, champion and center diverse and new authors, connect readers to books in a personal and authentic way and actively support the right to read and access to books in their communities.
Each week, we profile an independent bookstore, sharing what makes each one special and getting their expert and unique book recommendations.
This week we have Mike Beckett, owner of COAS Books in Las Cruces, New Mexico.
What’s your store’s story?
In 1973, archaeologist Pat Beckett started a small archeological publishing company in Las Cruces, New Mexico called COAS Publishing. The company published local history books, academic works, anthropology books and other archeology media. As Pat’s vast collection of books continued to grow, he purchased a local paperback exchange, and with that COAS Books was born.
The name COAS has its roots in archaeology, coming from the Nahuatl term “coa,” which means “digging stick.” It’s also the acronym for “Center of Anthropological Studies.” Today, COAS Books is run and operated by myself and Veronica Beckett as we continue to proudly serve the community in the heart of Las Cruces.
What makes your independent bookstore unique?
Our customers rave about our friendly staff, our immense selection and their fondness for growing up with our store, bringing their children and grandchildren to share new experiences. We have an incredible selection of new and used books (including regional and out-of-print books), CDs, DVDs, vinyls, VHS, audiobooks and games. COAS Books is family-owned and operated, with two stores located in Las Cruces, New Mexico. We receive hundreds of books every day, so our inventory is constantly changing and full of hidden gems.
What book do you love to recommend to customers and why?
My favorite book is “Tularosa: Last of the Frontier West” by C.L. Sonnichsen. It is one of the best overall histories of the Mesilla Valley and southern New Mexico. It is an illuminating experience into the rough and sometimes lawless American Frontier. I fear I am the only one who orders it regularly and it may go out of print.
Why is shopping at local, independent bookstores important?
We are members of our communities: we give to local organizations in need and sponsor events that enrich our towns. Almost all of our money is spent locally.
What are some of your store’s events, programs, or partnerships coming up that you would like to share?
We enjoy hosting a weekly story time where the kids get a free book and local authors weekly with book signings, many of which are self-published.
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