“Everything we’ve ever done or will do, we’re gonna do over and over and over again.”
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From HBO Max, to Max and back to HBO Max again. The “new-ish name” is causing social media and the streaming service itself to poke fun at the “plot twist.”
Warner Bros. Discovery, the parent company of HBO’s streaming service known for popular shows from “The Last of Us” to “Game of Thrones,” announced May 14 that it’s reverting the service’s moniker from “Max” back to its original name: HBO Max. The change is expected to occur this summer.
“Max is becoming HBO Max!” the streaming service said.
The company told advertisers in New York that the name change, which is set to officially take place this summer, aims to better meet consumers’ needs.
‘White smoke was seen coming from the Warner Bros. water tower’
While the reason behind the name change may be business-driven, Max couldn’t help but joke about reverting to HBO Max in several X posts.
“What do we think?” one of the streaming service’s social media posts, which included a meme from the HBO show “Veep,” said.
In a separate X post, Max shared a GIF of another HBO show, “True Detective,” which includes actor Matthew McConaughey’s character (Detective Rustin “Rust” Cohle) saying, “Everything we’ve ever done or will do we’re gonna do over and over and over again.” The caption for the post reads: “Explaining to my friends I work at HBO Max again.”
Another X post from Max referenced the recent papal conclave, with the streaming service writing: “BREAKING: White smoke was seen coming from the Warner Bros. water tower. A new brand has been chosen.”
How many meetings?
Some users joked about how much time was spent deliberating over the name change.
‘I never stopped calling it HBO Max’
Max couldn’t have all the fun, as social media users commented on the name change, with some saying they didn’t even know the streaming service was changed from HBO Max to Max in April 2023.
Contributing: Kelly Lawler, USA TODAY
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