Meghan, Duchess of Sussex, renames lifestyle brand to ‘As Ever’
As she began promoting her new Netflix show titled “With Love, Meghan,” the Duchess of Sussex took to Instagram on Tuesday to share a video filmed by her husband, Prince Harry.
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Duchess Meghan is happy as ever.
The Duchess of Sussex got candid about why she’s “the happiest I’ve ever been” on April 23 at the TIME100 summit in New York City while discussing her new podcast “Confessions of a Female Founder” and new business ventures. When asked by TIME CEO Jessica Sibley to make a confession on stage, Meghan had a surprising admission.
“I think the confession for you today, that I could very comfortably say, is I’m the happiest I’ve ever been,” Meghan said. “Of all the things that have happened in my life, I never would have imagined that getting here, at this point, I feel just so happy and grateful. I really do.”
The comments come as the former “Suits” actress, turned partner to Prince Harry, experiences a wave of renewed attention five years after the pair stepped back from their roles as British working royals and flocked to her native California in January 2020.
Meghan and Harry have both been vocal about how public scrutiny and demands of royal life affected their marriage and mental health.
In a now-famous March 2021 post-exit interview with Oprah Winfrey on CBS, Meghan said she was so close to suicide during her time in the palace that she couldn’t be left alone.
“I didn’t want to be alive anymore,” she told Winfrey, tearing up. “I was ashamed to admit it to Harry, but I knew if I didn’t say it, I would do it. I just didn’t want to be alive anymore. It was clear, it was real, it was frightening, and it was a constant thought.”
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Duchess Meghan has returned to pre-Harry pursuits in 2025
In the four years since their royal departure, Meghan has seen brighter days.
In 2025, she reentered the public imagination and reemerged with a pair of pre-Harry-inspired pursuits: a Netflix show, “With Love,” and a companion lifestyle brand, As Ever. Before meeting Harry, she was the curator of a successful lifestyle blog, The Tig.
She also told Sibley that “tapping into what really ignites my joy” and “being creative” help her take care of herself. During the Time talk, she pushed back at criticism of her choice not to film “With Love” at her and Harry’s Montecito mansion.
“When people say, ‘Why didn’t you (film in) your house?’ Well, I have kids coming home for their nap, and 80 people in the kitchen isn’t really the childhood memory I’d want for them to have,” Meghan said, in reference to the show’s crew, which she compared to over 200 people who worked on “Suits.”
The Archewell founder and Harry share two children: 5-year-old son Archie and daughter Lilibet, 3.
‘I need to work and love to work’: Meghan previously slammed critics of Netflix show, brand
Meghan has defended her decision to start As Ever and star in “With Love” before.
In a profile for The New York Times published April 2 in conjunction with the official launch of As Ever, Meghan explained that the brand gives her flexibility as a mom to her two children.
“I need to work, and I love to work,” Meghan told the NYT, adding that the brand “is a way I can connect my home life and my work.” In the profile, Meghan, now 43, also told the Times that she had a job from age 13 until she met Harry.
If you or someone you know may be struggling with suicidal thoughts, you can call the U.S. National Suicide Prevention Lifeline at 800-273-TALK (8255) any time day or night, or chat online.
Crisis Text Line also provides free, 24/7, confidential support via text message to people in crisis when they dial 741741.
Contributing: Maria Puente, USA TODAY
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