Louisville, Kentucky, event organizers are finding out how viral an auction announcement can go after mentioning 2026 tour tickets to see Taylor Swift as a potential prize. The only issue is a 2026 tour hasn’t been announced.
The Galt House will host the 12th Unbridled Eve Derby Gala on May 2 and feature celebrities, entertainers and athletes. A table of 10 goes for $12,000 and up.
On April 12, the Fox-affiliate station in Louisville posted a web story with a list of auction prizes. The headline read, “Unbridled Eve Derby Gala returns with big names, bigger auction — and a Taylor Swift surprise.”
The surprise was “Taylor Swift Package: Signed guitar by Taylor Swift and two concert tickets for a concert during her next tour.”
The Swift fandom spiraled across TikTok and X excited about the possibility of a leak about an upcoming tour.
“This is news to me,” Swiftie influncer @eurosweetheart posted.
Tammy York Day is one of the co-founders of the event. Day sent out a correction to a previous news release with the statement: “In the most recent Unbridled Eve press release, it inadvertently listed one of our auction items as a ‘Signed guitar by Taylor Swift and two concert tickets during her upcoming 2026 tour.’ Our deepest apologies for getting the Swiftie Nation excited, but it should have said ‘Guitar signed by Taylor Swift and two tickets for a concert during her next tour.’ We have no knowledge whatsoever of when that tour will be.”
Swift makes most announcements either exclusively on a broadcast platform or over social media. On Nov. 1, 2022, she told “Good Morning America” about the Eras Tour, saying the tour was a journey through all the musical eras of her career.
The singer’s team did not reply to a request for comment.
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Follow Bryan West, the USA TODAY Network’s Taylor Swift reporter, on Instagram, TikTok and X as @BryanWestTV.
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