Beyoncé released ‘Cowboy Carter’ album one year ago: A look back
It’s been one year since Beyoncé released her eighth studio album, “Cowboy Carter.” Here’s a look back at the album’s impactful year.
- Beyoncé models her latest Levi’s collaboration, “Chapter 3,” on Instagram.
- This is the third installment of her “Reimagine” campaign with Levi’s.
- The campaign includes recreations of classic Levi’s ads and features music from her album “Cowboy Carter.”
- Beyoncé’s “Cowboy Carter” tour begins in April and includes U.S. and European dates.
Beyoncé Knowles Carter released a new campaign video for her lastest collection with Levi’s Jeans, and it features none other than “Cowboy Carter” collaborator Willie Jones.
In the video, Jones is seen with Beyoncé as she struts in her denim shorts inside a diner. Jones is featured on “Just For Fun” on Beyoncé’s eighth studio album. In the ad, the diner’s menu makes a nod to Beyoncé’s previous collections with Levi’s, including “Pool Hall” and “Launderette,” with a B’s combo special and more. The “Chapter 3” collection is now live on the Levi’s website.
In an Instagram post about the collection, Beyoncé shows off her curves, giving fans more outfit inspiration for her upcoming “Cowboy Carter” tour. She poses in denim shorts paired with a denim shirt and a white tank. Many fans left comments pointing out just how fierce the diva looked.
As fans know, Beyoncé first announced her collaboration with Levi’s in September. She followed up the announcement by teasing her first drop, “Chapter 1: Launderette,” in a cheekily nostalgic ad. In the video, the “Cowboy Carter” creator strips down as she recreates the brand’s 1985 “Launderette” commercial, which featured model Nick Kamen in his underwear.
She later announced the second chapter of Beyoncé’s and Levi’s “Reimagine” campaign titled “Pool Hall.” In that video, which is a nod to Levi’s 1991 ad of the same name, Yoncé rocks a denim-on-denim look as she faces actor Timothy Olyphant in a high-stakes game of pool. Of course, the clip is set to Beyoncé’s 2024 song featuring Post Malone, “Levii’s Jeans” from her eighth studio album “Cowboy Carter.”
The second drop came on the heel of Beyoncé announcing her Cowboy Carter and the Rodeo Chitlin’ Circuit Tour, and now the tour is fast approaching.
It will kick off April 28 in Los Angeles and include 32 stadium shows across the U.S. and Europe. Since the initial announcement, Beyoncé has added a handful of concerts including final shows in Las Vegas. She’s also set to make history with her scheduled tour dates.
This story was updated to include the video advertisement.
Follow Caché McClay, the USA TODAY Network’s Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
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