Jack Schlossberg internet antics continue with cryptic Usha Vance post

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If self-generated scandal is the internet’s most valuable currency, Jack Schlossberg is continuing to grow his wealth.

Schlossberg, the grandson of former President John F. Kennedy, has become a buzzy, if not enigmatic mouthpiece for a younger generation of Democrats in recent years. On Sunday, he only added to that lore by posting on X that he was having a baby with Vice President JD Vance’s wife Usha Vance.

“I’m having a son !! So excited about this,” Schlossberg, 32, wrote in a post on Sunday. “Cannot wait for the birth of my next child because today was the best day of my life. Out of wedlock, yes. But we might get married.”

The cryptic pronouncement was followed up with a post to his Instagram showing his face photoshopped over a child being held by Usha Vance.

“Little Jason and his mom,” Schlossberg wrote. “You never feel like you’re ready to be a parent. Until one day, you become one.”

USA TODAY has reached out to both Schlossberg and Vance’s reps for comment.

Among the youngest branches in the storied Kennedy family tree, Schlossberg represents just one part of the political dynasty’s return to public life. Robert F. Kennedy Jr., the son of former Attorney General Robert “Bobby” Kennedy, is currently serving as secretary of Health and Human Services in the second Trump administration. His position on the other side of the aisle has surprised some for whom the Kennedy name has become synonymous with the Democratic establishment.

Schlossberg, the son of JFK’s daughter Caroline Kennedy and designer Edwin Schlossberg, is keeping that tradition alive on the other hand.

An up-and-coming journalist, his work has appeared in New York Magazine and the Washington Post, and in 2024 he was hired as a political correspondent for Vogue.

His head-cocking approach to social media is intentional, he previously told MSNBC’s Jen Psaki, who asked him about a social media post in which he once again referenced Vance, asking followers if she was hotter than his grandmother Jackie Kennedy.

“The internet is a place where it’s difficult to break through,” he told Psaki. “Especially if you’re not saying something that’s controversial or at least somehow unexpected.

“Democrats play that game not as well as we could,” he continued, “I use my judgment to make posts that I think are funny or silly but have a purpose … flipping people out and getting a reaction is almost half the battle.”

“It’s very important to switch it up and to take risks because I think that’s not only entertaining for me myself as I laugh and post it on my phone but also a good way to signal to people that you’re willing to either fight for them or speak your own mind − if you’re willing to say something that other people might not get or you know might engender a reaction that some people don’t like,” he said.

Asked if he cared that many of the posts, like one in which he claimed to be actor Justin Baldoni’s lawyer, involve lying, Schlossberg said he didn’t care. Referencing the fast pace of the news cycle and what he perceives as the gullibility of news consumers, he explained that the “game” he’s playing is about pointing out the flaws in the information ecosystem.

“I can’t help but laugh that people believe something so stupid,” he said.

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