‘It is envisioned that if successful, this new AMC pricing initiative will be almost universally available at all AMC Theatres in the United States going forward,’ the movie theater chain said.
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AMC moviegoers will be able to cash in on a major discount at the theaters every Wednesday starting this summer.
The theater chain announced on May 12 that it will be offering 50% off movie tickets every Wednesday starting July 9 for members of AMC Stubs, the company’s loyalty program for customers.
AMC Stubs is free to join and offers existing rewards and discounts, including reduced rates on Tuesdays.
As part of the new 50% off Wednesdays promotion, AMC Stubs members will get half off the base price for adult-evening tickets all day long. The deal will be available at all AMC locations around the country.
AMC Chairman and CEO Adam Aron said in a statement that the company “could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery.”
“But in April and now in May, the box office has been booming, and the remainder of 2025 appears poised to continue that upward box office trend,” Aron added.
Box office revenue dipped sharply during the COVID-19 pandemic but started to bounce back in 2023 and 2024, according to Statista.
How does AMC 50% off Wednesdays work?
The half-off discount will begin on Wednesday, July 9, and continue every Wednesday after that, AMC said.
The company has not announced an end date for the program, so it’s possible the deal could extend beyond the summer months.
In order to be eligible for the discount, moviegoers have to be AMC Stubs members. The base AMC Stubs program is free to join, though other tiers offer paid subscription plans.
Customers can sign up for AMC Stubs online.
Which movies are eligible for AMC’s 50% off Wednesdays?
AMC Stubs members can get 50% off the adult-evening base ticket price, a deal available all day on Wednesdays at every location around the country.
Premium format movies such as IMAX at AMC, Dolby Cinema at AMC, PRIME at AMC and RealD 3D will be eligible for the base ticket price discount, though there may be additional charges.
Certain movies and holiday time periods may also be excluded from the promotion, though AMC is pushing to make it widely accessible, the company said.
“It is envisioned that if successful, this new AMC pricing initiative will be almost universally available at all AMC Theatres in the United States going forward,” the company said in a news release.
Melina Khan is a trending reporter covering national news for USA TODAY. She can be reached at [email protected].
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